Episodes
Wednesday Feb 27, 2019
Live at B2BMX: Kyle Johnson of HyperScience
Wednesday Feb 27, 2019
Wednesday Feb 27, 2019
Coming to you live from the B2B Marketing Exchange in Scottsdale, AZ! Tune in to listen to this episode as I sit down with Kyle Johnson of HyperScience at the event.
Tuesday Jan 31, 2017
#14 The Life of a Marketing Automation Manager
Tuesday Jan 31, 2017
Tuesday Jan 31, 2017
Kyle Johnson, Marketing Automation Manager at Thomson Reuters Legal Division, joins David Lewis as they discuss a range of topics that highlight the breadth and depth needed in such a role as Kyle's and how the marketing operations group functions similar to an IT department within marketing.
- Centralizing versus Decentralizing their Demand Center
- Kyle’s experience with various marketing automation
- Using Marketing Automation as the hub of the customer journey
- How other MarTech tools can be used to expand your marketing automation system’s capabilities
- Why Kyle chose a career in marketing technology
- Kyle’s lead scoring initiative for 2017
- The pros and cons of gated versus un-gated communities
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