DemandGen Radio

#138 How ABM has Become Synonymous with B2B Marketing

Account-based marketing has become synonymous with B2B marketing these days. That’s why Sangram Vajre’s latest book is titled, “ABM is B2B”. In this episode, Sangram and I highlight why companies need to be doing ABM, we dive into Sangram’s ‘TEAM framework’, and we also have a little fun in the form of Family Feud-styled ABM trivia questions.

#71 From Start to Publish: How and Why to Write your First Book

Sangram and I know what it takes to publish a book and we're here to share some of the lessons we've learned along the way with you. In this episode, we talk about how to overcome the obstacles and excuses that hold most people back and provide some words of encouragement to those that have expertise, lessons, or stories to share with the world. Writing your first book can be very challenging, but, once published, is extremely rewarding and can have a huge impact on your readers, your own personal brand, and even your company. Listen as we tell you everything you need to know about how and why to write a book.

#37 Why Did Terminus Buy BrightFunnel?

I bet you didn’t see that coming, did you? I didn’t either. Probably no one did. So why did Terminus, a startup, buy another startup? I ask Sangram Vajre, CMO of Terminus, that question and several others that you should hear his answers to. One of things you’ll hear is about the importance of being agile and moving in a direction despite having all your plans figured out. That’s a SUPER important lesson in life. What’s very unique about this acquisition is that it’s not a mega public software giant buying a smaller company. It’s two small martech companies coming together. That’s a first in the martech space. Will we see more? As a bonus, Sangram and I touch on the power of Podcasting and some other things we have in store for 2018. Have a GREAT 2018. Make this your best year yet personally and professionally.

#22 Mo Money, Mo Problems

During this Podcast with Sangram Vajre on ABM, I could hear Biggie Smalls lyrics [aka The Notorious B.I.G] echoing in my ears "it's like the more money we come across, the more problems we see." Why? Well just moments before we kicked off the podcast, Terminus announced the closing of $10.3 million round of Series B funding. Hubspot and other investors are placing additional bets on ABM solutions, which they see as a critical component of the marketing mix. Tune in to this episode of DemandGen Radio to hear from the founder of the #flipmyfunnel movement and Author of ABM for Dummies. Sangram shares insights on why people are both embracing ABM and struggling a bit to understand what's needed to embrace it.