Episodes
Thursday Nov 03, 2022
Recession Resilience Miniseries: Ep.#2 The 5 ”C’s” of Marketing Analytics
Thursday Nov 03, 2022
Thursday Nov 03, 2022
In episode two of our Recession Resilience Miniseries, we talk about the importance of proving marketing’s contribution through the use of analytics.
David Lewis dusts off a past episode with D3 Methodology expert, Carlos Hidalgo.
Listen as David and Carlos discuss:
- How to properly communicate marketing’s contribution to the rest of your organization.
- The definition of GAAP and what it means for marketers.
- The difference between sourced marketing vs influenced marketing.
- The number one metric that marketers are tracking and if it’s worth it.
Check out the resources mentioned:
- The D3 Methodology E-book
- Campaign Attribution: Why you MUST Attach Contacts to Opportunities
- Manufacturing Demand by David Lewis
- Carlos Hidalgo's LinkedIn
- The D3 Methodology Resource Hub
- Claim a Free Consultation
- David Lewis' LinkedIn
- DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
Version: 20240320
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