DemandGen Radio
#231 An Agile Guide to Marketing Your (Free) Content w/ Trey Sheneman

#231 An Agile Guide to Marketing Your (Free) Content w/ Trey Sheneman

November 16, 2021

Free or gated?

To be honest, most of us are stingy with the free content that we share. That’s not at all the way today’s guest approaches to content.

Trey Sheneman, Executive Director of Marketing at Ramsey Solutions, has hit company goals by providing valuable content for free instead of relying on the paywall.

Listen as we discuss:

  • How Trey applies the 4 tenets of Agile.
  • Why you need to up your free content game.
  • How the D3 framework plays out in marketing content.
  • Handling your money like God and grandma.
  • How vision may change but mission doesn’t.

Check out these resources mentioned:

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

#230 Invaluable: How to Create Opportunities for Career Advancement

#230 Invaluable: How to Create Opportunities for Career Advancement

November 9, 2021

Where do you want to go in your career?

It’s an essential question to answer because it’s the first step in getting there.

After all, no one gets handed career advancement on a silver platter. It takes hard work and truly taking ownership of your career to climb the ladder, and according to today’s guest, there are certain skills that can help you along the way.

In this episode, David interviews Maya Grossman, Founder of Maya Grossman Consulting, about how to take the bull by the horns and skyrocket your career.

Listen as we discuss:

  • Five steps for figuring out your career roadmap.
  • How to transition from specialist to generalist.
  • Why you should develop an owner’s mentality.
  • The importance of becoming a lifelong learner.
  • How to create opportunities for yourself.

Check out these resources mentioned:

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

#229 The Ideation from Problem to Product to Platform ft Sangram Vajre

#229 The Ideation from Problem to Product to Platform ft Sangram Vajre

November 3, 2021

Less than .04 percent of companies ever make the $10M mark. Most of them die in the early transformation stages, in the proverbial Valley of Death, before they ever undergo true transformation.

If you don’t know what stage of the business you're in, you won’t be able to figure out what your next move should be.

Which stage of the three Ps are you in? That’s problem market fit, product market fit, or platform market fit.

In this episode, David interviews Sangram Vajre, Chief Evangelist and Co-Founder at Terminus, about the importance of achieving platform market fit for true transformation.

Join us as we discuss:

  • Reaching out to the person you’ve been missing lately.
  • Becoming a student of the Valley of Death for businesses.
  • Transformation from problem to product to platform.
  • Morning Brew and Skimm as examples of platform success.
  • The CEO’s ownership of go-to-market.

Check out these resources mentioned:

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

#228 Mutual Trust Between Sales & Marketing ft Ken Narita

#228 Mutual Trust Between Sales & Marketing ft Ken Narita

October 28, 2021

 

If you as a marketing leader aren’t knocking on sales’ door from the moment you enter an organization, you’re missing an opportunity to give your marketing programs a head start.

What would it take to create so much trust and transparency that “sales and marketing” becomes one word?

In this episode, David interviews Ken Narita, VP of B2B Marketing at Ooma, about how marketing can build a relationship of trust and transparency with sales leadership based on their shared goal of driving revenue.

Join us as we discuss:

  • How the contribution of marketing to revenue will continue to grow.
  • The question of how marketing should be compensated.
  • Why a relationship with sales leads to revenue growth.
  • Strategies for developing trust and transparency.
  • Bonus: What roles would the Marvel Avengers have if they were marketers?

Check out these resources mentioned:

  • DemandGen TV
  • Upcoming: an interview with Sangram Vajre
  • Upcoming: Ooma commercial

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

#227 The 4 Traits of Modern CMOs ft Drew Neisser

#227 The 4 Traits of Modern CMOs ft Drew Neisser

October 19, 2021

Do you have the four traits (courageous, artful, thoughtful, and scientific) of a successful CMO?

Do you need all four traits to be successful today? Actually, yes.

In this episode, David interviews Drew Neisser, Founder & CEO at Renegade, about the traits of the more than 450 successful CMOs that he interviewed as research for his latest book, Renegade Marketing.

Join us as we discuss:

  • How courage means becoming the Marie Kondo of marketing.
  • The difference between being artful and being an artist.
  • Why thoughtful execution focuses first on employees.
  • How most marketers miss being truly scientific.
  • The CMO and CFO relationship.

Check out these resources mentioned:

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

#226 How Financial Services Deploys Digital Transformation ft. Bill Topel

#226 How Financial Services Deploys Digital Transformation ft. Bill Topel

September 14, 2021

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Three main factors have an influence over how today’s financial services are adjusting to digital modernization: low interest rates, market disruption from fintech startups, and the hybrid work environment.
In this episode, I interview Bill Topel, National Financial Services GTM Leader at BDO USA, about the financial services market today and how to deploy digital transformation to create a seamless customer experience.

Join us as we discuss:

  • Findings from the digital transformation survey
  • A culture of adaptation and upskilling
  • A marketing perspective on the D3 Methodology in financial services
  • The importance of data quality and personalization
  • What the Gen Z community wants from financial services
#225 What It Takes to Have an Incredible Career Journey ft. Brooke Bartos

#225 What It Takes to Have an Incredible Career Journey ft. Brooke Bartos

August 4, 2021

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A career in marketing can be incredibly daunting and challenging at times. However, in this episode, Brooke Bartos, Director of Marketing Operations and Analytics at Invoice Cloud, shares how to define and forge a rewarding career path. Listen as Brooke opens up about her personal career story, gives advice for seizing new opportunities (even if you don’t have the right qualifications), and reveals how to find balance between work and personal life.

Check out these other resources!

DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 
Manufacturing Demand book: https://bit.ly/37zkhVw

#224 Managing Burnout: An Open Discussion on Balancing Your Career and Mental Health

#224 Managing Burnout: An Open Discussion on Balancing Your Career and Mental Health

July 27, 2021

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Like many career-driven professionals, Megan Lueders spent many years tirelessly climbing the corporate ladder. After experiencing burnout, Megan made the tough decision to take a six-month sabbatical. In this episode of DemandGen Radio, Megan shares the importance of taking a break, how to “stay relevant” while on a sabbatical, and lessons learned on how to temporarily step away from your career for those who are also struggling with burnout.

Check out these other resources!

DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 
Manufacturing Demand book: https://bit.ly/37zkhVw

#223 Handling a Marketing Team Member Resignation ft. Justin Chormicle

#223 Handling a Marketing Team Member Resignation ft. Justin Chormicle

July 20, 2021

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In the era of what the media is calling “The Great Resignation”, it’s going to happen; a valued team member is going to resign. In this real life, completely unrehearsed exit interview, I say farewell to one of our own, Justin Chormicle. Tune in as we discuss his reasons for leaving, his perspective on the importance of company culture, the benefits of working on a small, agile marketing team, and his valuable feedback for me as a business leader. You’ll also learn my approach to giving him a “hug on the way out” and how I leave the door open to joining the team again in the future. Whether you’re a manager or planning to resign, you’ll no doubt take away some good learnings.

Check out these other resources!

DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 
Manufacturing Demand book: https://bit.ly/37zkhVw

#222 A 3-Step Exercise for Becoming a Master Storyteller ft. Norman Bell

#222 A 3-Step Exercise for Becoming a Master Storyteller ft. Norman Bell

July 13, 2021

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Norman Bell, author of The Story-Powered Speaker, joins the show to talk about the importance of developing the art of storytelling. Tune in as Norman shares tips and tricks for becoming better at capturing the attention and emotion of others.

Tune in to learn:

  • Which stories you should have in your story bank
  • Why people are more likely to remember stories
  • How to use Norman’s 3-step exercise for uncovering your own personal stories

For a copy of Norman’s book, reach out to him at: norman@normanjbell.com

Check out Norman’s podcast, Hell Yes Life, here: https://hellyeslife.com/ 

Check out these other resources!

DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 
Manufacturing Demand book: https://bit.ly/37zkhVw

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