August 18, 2019
With a massive amount of open positions and a limited number of marketers to fill those positions, the current job market looks promising for those in the marketing profession that are considering a career move. Michael King is back on DemandGen Radio for a second time to highlight the current state of the job market and to share his advice for making a career pivot. Michael and I talk about current hiring trends, highlight how companies are attracting top talent these days, and share insight on how to know if you’re ready for the next big move.
August 11, 2019
Nick Robinson has his sights set on becoming a CMO. As Head of Digital Marketing at SAP, Nick knows what it takes to rise through the ranks of marketing and his goal is to make it to the c-suite. But is he ready for the CMO role? In this episode, Nick shares why the CMO role interests him, how to set goals and define a path for achieving those goals, and what you can do to prepare yourself for the next step in your career.
August 4, 2019
Sydney Sloan, CMO at SalesLoft, joins this episode to share what it’s like to lead marketing at a SalesTech company. Sydney reveals how marketing is viewed in her organization and what the internal partnerships between marketing and sales are like. Tune in as Sydney also reflects on her journey as a marketer, dives into what it takes to build and maintain a solid company culture, and shares her thoughts on remaining career-driven and finding happiness at work.
July 28, 2019
Video is a powerful channel for developing genuine and authentic communication with your audience. Dave Savage, CEO of Mortgage Coach, shares how and why he started created video content and the success he’s seen from it so far. Dave also shares how to develop a content strategy, how to get started with very little gear and technology, and how to deliver lots of energy that results in high engagement for your videos.
July 21, 2019
McGraw-Hill is a company that has historically been know for producing physical content like books. But as the digital era has evolved, McGraw-Hill has gone through great digital transformation, making much of the content and educational resources they produce available online in the form of ebooks, web-based learning solutions, and interactive online programs.
Marisa Cavanaugh shares what that transformation was like and how she built a unified infrastructure for organizing content and improving the overall content experience. Listen as Marisa and I talk about whether or not to gate your content, how to measure the success of your content, and the power of Uberflip as a tool for improving content experience.
July 14, 2019
Radical Candor, a best-selling book by Kim Scott, was written to shed light on the way we communicate with our colleagues and to provide a framework around how to best give, and receive, feedback. Oftentimes we’re afraid to give honest and candid feedback or, in some cases, we’re too aggressive and confrontational in the way we communicate.
In this episode, Amy Sandler, CMO at Radical Candor, covers a lot of the concepts from the book and shares why practicing radical candor is so important and exactly how to do it.
And, if you’re looking for a little laugh, here’s the video I put together illustrating what communication between sales and marketing is really like: http://bit.ly/2xGRYDv
July 7, 2019
David Portnowitz may have taken a non-traditional path into the world of B2B marketing but his background in B2C has led him to be a highly successful marketer. Tune in as David shares his passion for being so customer-centric as well as his thoughts on what B2B marketers need to do to be better when it comes to targeting and engaging potential customers.
June 30, 2019
Sonnia Hove is a true agent of change and, in this episode of DemandGen Radio, she talks about some of the initiatives she’s driving at PODS. From enabling and training sales to implementing new technologies and processes, Sonnia shares how she’s working towards building a high-performance revenue generation machine. Listen as we talk about the challenges of implementing and adopting new technologies, what it takes to drive new marketing initiatives forward, and touch on how to learn from your mistakes.
June 23, 2019
ABM has developed into a proven strategy for helping marketers identify and target named accounts that are most likely to contribute to pipeline goals. In this episode, Pat Oldenburg of ServiceMax shares why his team made the pivot towards being more account-focused and how this has led marketing to be more accountable when it comes to pipeline contribution. Listen as Pat goes into detail on how he and his team defined and implemented an ABM strategy, how it has better enabled sale reps within the organization, how they’re keeping their data clean, and more.
June 17, 2019
Ben Harris is the CEO of Decibel and he joins this episode to talk about improving the overall engagement and experience of your website. Tune in as Ben shares how you can drive more revenue by understanding the full experience of people visiting your site and how you can keep them in the buying cycle by improving navigation and removing painpoints.