Learn the top marketing methods and technologies for driving growth. Hosted by David Lewis, digital marketing pioneer and Partner at BDO Digital, Demand Generation Group.
Episodes
Tuesday Sep 26, 2017
Tuesday Sep 26, 2017
I invited Scott Brinker back on the podcast to discuss his recent decision to join Hubspot as their VP, Platform Ecosystem. After a quick check-in on how plans are coming for his upcoming MarTech conference we discuss topics including:
- Scott shares why he left Ion Interactive, the company he founded to join Hubspot
- What makes a marketing platform a "platform" versus just a marketing tool or system
- Why is there a growing popularity of chat bots as website engagement tools and what it takes to implement a solution at a high level.
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